SEO Email Marketing Portfolio B2B

InnSite Bed and Breakfast Directory

October 1st, 2000

InnSite Bed and Breakfast Directory screenshotOne of the leading Bed & Breakfast directories on the Net, and about the only one that provides free listings to innkeepers. Listings can actually be inputted online and are added/updated in real-time, as soon as the innkeeper hits the “submit” button! Also offers searchable archives of the rec.travel.bed+breakfast newsgroup, which we helped found. Selected by Yahoo Internet Life magazine as “Best Inn Directory”. Mentioned in an article in the Wall Street Journal.

[ database | client admin cms | SEO ]

Visit The Site: Innsite

Mining for Sales in the E-mail Minefield

September 1st, 2000

by Stephan Spencer

Originally published in Building Online Business

E-mail is one of the most important and effective tools in an Internet marketing campaign, but it will only work if it’s done right. And doing it right isn’t easy–e-mail marketing can yield spectacular successes, but companies must be extremely careful about how they do it.

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Innfinder.com

September 1st, 2000

Innfinder screenshotYour one-stop resource for finding a Bed & Breakfast using the Internet. This meta-search engine of all major B&B directories and many of the individual B&B home pages saves you from having to go to several dozen B&B directories and conduct searches from each one.

And it provides for a much more targeted search than the general Internet-wide search engines. In other words, Innfinder is a hub to all the B&B lodging information on the Net. In all, it searches over 200,000 B&B-specific web pages across the Internet.

[ database | client admin cms | SEO ]

Visit The Site: Innfinder

Evolution of Web Site Strategy

eFoodservice — Chicago, IL

July 26th, 2000

Seminar by Stephan Spencer

Let’s face it, there is no need for eBusiness unless you have created a web site strategy. And creating it right is the key. This session will give you a step-by-step guide in order to make your strategy a success! After attending this presentation, you will know how to:

  • Create a site that is easy to navigate and compelling to the customer
  • Market through direct email response
  • Acquire the proper lists of names
  • Put together a permission based email marketing plan
  • Survey users to see what’s right and what’s wrong with your site
  • Increase response rates
  • Decide what kind of manpower you need to create a full time website
  • 24 hour, 7 days a week work force vs. outsourcing

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Driving Traffic to Your Website (Part 2)

July 1st, 2000

by Stephan Spencer

Originally published in Building Online Business

The Internet’s top engines and directories account for more than 95 percent of all search traffic. Yahoo! alone commands more than half the market, and a Compaq study found that 68 percent of 500 million users only looked at the first page of results. For a top 10 search results position, the focus must clearly be on the big players. A company should start with its existing website.

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Driving Traffic to Your Website (Part 1)

June 1st, 2000

by Stephan Spencer

Originally published in Building Online Business

What’s the point of spending money on a great website if no one visits it? In part
one of this two-part series, the basics are covered: making the most of domain names, directory listings, and search engine rankings to improve a website’s traffic.

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Advanced Usenet & Email Marketing

Value-Added Marketing on the Internet — San Francisco, CA

April 29th, 1997

Seminar by Stephan Spencer

An often overlooked marketing opportunity on the Internet is Usenet and email. There are over 10,000 newsgroups, each one on a distinctly different topic. In addition, there are many thousands more discussion groups conducted over email. At the most basic level, businesses need to be aware of where their company, products, services, or competitors are currently or might in the future be discussed, and how they can conduct business effectively in these discussion groups.

A company can create newsgroups, moderate them, archive them on their Web site, and write FAQs for them. Being “first to market” with such services could provide you a great deal of visibility to your target audience, and best of all, will practically “lock out” your competitors. In this non-technical, information-packed session, you will learn about:

  • Discussion groups: on email “listservs”, Usenet newsgroups, and the Web
  • Setting up a Usenet newsgroup
  • Moderated vs. unmoderated discussion groups
  • Driving traffic into your Web site with discussion group archives
  • The benefits of writing a Usenet FAQ (Frequently Asked Questions)
  • Email newsletters/announcements
  • Personal Notification Services

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